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high performance haircare

Shampoo and Conditioner bars

For the sustainable lifestyle

What we do

At Honua we make EcoLuxe shampoo & conditioner bars, and our philosophy is tropical ecoluxe.

Clean, sustainable beauty is at the core of what we do, and our luxurious scent blends will transport you to Hawaiian paradise.

By harnessing the power of biodegradability, our cosmetic packaging breaks down naturally over time reducing the environmental impact associated with traditional packaging.

Derived from sustainable sources such as green tea stem or rice husk, our biodegradable packaging minimizes reliance on non-renewable resources. This innovative approach aligns with our mission to make a positive difference in the beauty industry.

Start your journey today!

Aussie Made

Made in the land Down Under... we hope that song is stuck in your head now.

Cruelty Free

All of our products are made cruelty free. We obtain ingredients from local small businesses.

Plastic Free

Our ultra-concentrated bars don't require plastic packaging. One bar is equivalent to 3 plastic bottles.

Buy Now Pay Later

We offer Afterpay & Klarna as affordable payment options.

FAQ

Questions and Answers

  • Is it a bar of soap?

    Absolutely NOT! Shampoo and soap are completely different products, and you should never wash your hair with soap. Soap has a high pH which will leave cuticles open and damage the hair shaft. Our zero waste bars are the same as salon quality shampoo, except we took water out the equation. Thus our ultra-concentrated bars last far longer than their bottle equivalents. Be wary of cowboy 'shampoo bar' brands that are really just selling soap. Check the ingredients- if it's mostly just oils, butters and sodium hydroxide then it's soap, not shampoo.

  • Which bar is best for my hair type?

    Both pairs in our range suit all hair types, but for hair on the oily side we recommend the Liliko'i set, and for dry, damaged or fine hair we recommend the Coconut Citrus Sorbet set.

    All of our bars are ideal for those with sensitive scalps or coloured hair due to our gentle, sulfate-free formulations.

  • Can I use it as a body wash?

    Yes, but it's an expensive way to go about it. Our bars are shampoo and not soap, and thus they are pH balanced to around a 5 to match the pH of the hair. Soap has a pH of 9-10. The high pH of soap means it is a strong cleanser; this is fine for skin as skin is alive and can quickly regain its acid mantle. Hair however is dead and cannot bounce back, which is why shampoo is formulated with different surfactants (cleansers) from soap. 

  • Are they good for coloured hair?

    Yes, they are GREAT thanks to our sulfate-free & pH balanced formulas. Our gentle formulations will not strip your hair of colour like more aggressive formulas can.

  • What does Honua mean?

    Honua means earth, seas and mountains in Hawaiian and encapsulates our tropical ecoluxe philosophy 🌴